概要
Strategic planner, with more than 9 years on the advertising industry. Focused on brand, creative and communications strategy, experienced in account planning for national and regional brands on consumer goods, retail, alcoholic beverages, telecommunications, home & house care, etc.
语言
- 西班牙文 - Native
- 英文 - Pro
Sector Experience
My Work
SEE ALL WORKPositions
Brand Strategy Director
Lemon.
秘鲁
January 2023 - Present (1年3个月)
Brand Planner
Lemon.
秘鲁
May 2021 - December 2022 (1年7个月)
Key responsibilities:
- Strategic concepts
- Brand Believe & Brand Value Workshops
- Content Strategy: Brand Playbook and Creative Platforms
- Comms Planning and campaign amplifications
- Influencers & KOLs Strategy
- Leading the brand team & strategy squad
- New Business & Project Management
- Trends-hunting, benchmarking, consumer studies. (Trendwatching, Warc, etc.)
Brands: Andea (Water), Raymi (Beer), EFC (Industrial Logistics), Eureka (Kids Clothing), Beneficencia de Lima (Puericultorio Perez Aranibal), Real Plaza (Malls), Casa Europa (Sausages), Hispanic Group (Media Agency), Walon (Sportswear), Win (Telecommunicactions), Bioderma (Healthcare)
- Strategic concepts
- Brand Believe & Brand Value Workshops
- Content Strategy: Brand Playbook and Creative Platforms
- Comms Planning and campaign amplifications
- Influencers & KOLs Strategy
- Leading the brand team & strategy squad
- New Business & Project Management
- Trends-hunting, benchmarking, consumer studies. (Trendwatching, Warc, etc.)
Brands: Andea (Water), Raymi (Beer), EFC (Industrial Logistics), Eureka (Kids Clothing), Beneficencia de Lima (Puericultorio Perez Aranibal), Real Plaza (Malls), Casa Europa (Sausages), Hispanic Group (Media Agency), Walon (Sportswear), Win (Telecommunicactions), Bioderma (Healthcare)
Brand Planning & Strategy Consultant
EG Branding Consulting
秘鲁
January 2021 - January 2022 (1年)
Consulting on strategic planning, content strategy, creative concepts, comms planning and digital, branding and packaging campaigns supervision.
*Shortlist Effie Peru 2022: Depilé - Un verano a mi manera*
Brands: FIL Lima, L’Reserve, Trapiche, Navarro Correas, Depilé, Isana, Mami&Yo among others.
*Shortlist Effie Peru 2022: Depilé - Un verano a mi manera*
Brands: FIL Lima, L’Reserve, Trapiche, Navarro Correas, Depilé, Isana, Mami&Yo among others.
Global Brand Leader - CMI
FireWorks Lima
秘鲁
October 2020 - April 2021 (6个月)
Leading the international consumer-goods digital brands of Alicorp Latam & USA Region, for countries like Bolivia, Ecuador, Panama and USA, overseeing the account planning, strategic approach and creative workflow.
Brands: Don Vittorio (Pasta), Alacena (Sauces), Sapolio (Detergent), Fino (Oil), Bolivar (HomeCare), Casino (Cookies) among others.
Brands: Don Vittorio (Pasta), Alacena (Sauces), Sapolio (Detergent), Fino (Oil), Bolivar (HomeCare), Casino (Cookies) among others.
Account Executive
Barrio
秘鲁
January 2020 - October 2020 (9个月)
Management and overseeing the strategic approach and creativity workflor of digital and 360 campaigns.
Brands: Tiendas ÉL, John Holden, Navarro Correas, #SigamosLeyendo campaign for the international's book day for the Peruvian's Book Chamber.
Brands: Tiendas ÉL, John Holden, Navarro Correas, #SigamosLeyendo campaign for the international's book day for the Peruvian's Book Chamber.
Junior Strategic Planner
Newlink
西班牙
February 2019 - October 2019 (8个月)
Working hand to hand with the Strategic Planning Director, researching and benchmarking different markets, consumers, trends and brands, overseeing both Barcelona and Madrid offices. Developing brands positioning, new brands launchings and multiple brands concepts. Being part of multiple brainstormings with the creative team, helping them to develop namings, creative concepts and concept videos.
BRANDS: Nespresso (Coffee), PUIG (Fraguances), Cervezas Mahou-San Miguel (Beers), BAYER (Pharma), Diageo (Spirits), Nescafé (Coffee), among others.
BRANDS: Nespresso (Coffee), PUIG (Fraguances), Cervezas Mahou-San Miguel (Beers), BAYER (Pharma), Diageo (Spirits), Nescafé (Coffee), among others.
Co-Founder & Associate Director
Taita Producciones
秘鲁
February 2014 - September 2018 (4年7个月)
Working on daily bases as producer, cinematographer and supervising all the company post-production projects from the beginning to the end, leading the workflow and deadlines of many advertising spots, documentaries, 2D animation videos, corporate videos and more.
Brands: ESAN, La Positiva, Belcorp, MINCUL, MINAM, MINEDU, UPC, Movistar, etc.
Brands: ESAN, La Positiva, Belcorp, MINCUL, MINAM, MINEDU, UPC, Movistar, etc.
Education
Official Master's degree in Advertising Strategy and Creativity
September 2018 - July 2019 (10个月)
Brand strategy and advertising creativity in a postgraduate program in Barcelona with great teachers recognized and working in the advertising industry.
Audiovisual Communications & Interactive Media
2009 - 2014 (5年)
Studying all the areas in the pre, production and post-production in advertising, cinema, and other audiovisual formats.
