| 标题 | Break the pattern |
| 广告公司 | Forsman & Bodenfors Göteborg |
| 广告战役 | Break the pattern |
| 广告主 | Electrolux |
| 品牌 | Electrolux |
| 首次发布日期 | 2022 / 9 |
| 行业领域 | 洗衣机、电冰箱及其他大型家用电器 |
| 剧情简介 | To break this pattern, Swedish home appliance brand Electrolux wants to inspire consumers to take better care of their clothes. To demonstrate that used clothes still have value, Electrolux collaborated with Swedish fashion designer duo, Rave Review, to create a unique collection made from discarded clothing from the world’s second-largest garment graveyard – the Atacama Desert. The Atacama Desert in Chile has lately turned into a symbol of the acceleration of fast fashion and the rise of textile waste. According to the UNECE, 21 billion tons of clothes end up in landfill every year. In the Atacama Desert alone, approximately 39,000 tonnes of clothes are discarded every year. “With this campaign, we want to ignite curiosity and enable our consumers to change how we care for our clothes today. There are many, simple things we can do right now with existing technologies that will help us reach our goal to make our clothes last twice as long, with half the environmental impact by 2030”, says Thorsten Brandt, Global Head of Brand and Marketing at Electrolux. |
| 问题 | The most sustainable clothes are the ones you already have, but on average clothes are worn only ten times and thrown away long before they need to be. |
| 媒体类别 | 互动 |
| 长度 | |
| 广告经理 | Dean Jackson |
| 广告经理 | Emelie Demsell |
| 广告经理 | Andrea Ottosson |
| 广告经理 | Daina Lind |
| 广告经理 | Annika Priou |
| 广告经理 | Thorsten Brandt |
| 创意总监 | Patrick O´Neil |
| 客户主管 | Jessica Sjölin |
| 客户主管 | Linus Larsson |
| 设计师 | Milly Björkman |
| 文案 | Nicholas Dufke |
| 美术指导 | Joakim Blondell |
| 美术指导 | Johan Eghammer |
| 美术指导 | Asa Hammar |
| Digital Strategist | Peter Gaudiano |
| Strategist | Anita Rafiei |
| PR Strategist | Julia Samuelsson |
| Researcher | Jade Deconzac Mbay |
| Writer | Elisabeth Christensen |
| 制作公司 | Newland |
| 导演 | Natanael Ericsson |
| 摄影指导 | Niklas Johansson |
| Photographer Agency | XO MGMT |
| 执行制片 | Petra Johansson |
| 制片 | Joi Persson |
| Grade Artist | Oskar Larsson |
| 后期制作 | Tint Post |
| Online Artist | Evelina Åström |
| 音效 | Calle Buddee Roos |
| 音效 | Ponytail Sound |
| 摄影师 | Jimmy Backius |
| 摄影师 | Marcus Kurn |
| Fashion design | Rave Review |
| 设计师 | Livia Schück |
| 设计师 | Josephine Bergqvist |
| Social Agency | F&B Daily |
| Social Client Director | Kitty Trogen |
| Account Executive, Social | Victoria Palmquist |
| Social Creative | Hanna Karlsson |
| Social Creative | Ine Bryhn |
| Social Designer | Maria Sylwan |
| 媒介公司 | Yahoo Amplify 360 |
| 后期制作 | F&B Studio |
| Web Production | F&B Inhouse |
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- 品牌:
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- 广告公司:
- Forsman & Bodenfors Göteborg
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- 品牌:
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- 广告公司:
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