| 标题 | Giant Footprint |
| 广告公司 | DLV BBDO |
| 广告战役 | Giant Footprint |
| 广告主 | E.ON |
| 品牌 | E.ON |
| 首次发布日期 | 2022 / 5 |
| 行业领域 | 水、电及煤气服务，公用事业 |
| 哲学 | E.ON Italia, one of the country’s most important energy operators and committed to driving the energy transition, has created a 23-metre-long human footprint on the beach in Termoli (Molise, central Italy). The size isn’t random, because it represents the footprint of a giant weighing seven tonnes, which is the amount of CO2 that every Italian produces on average in a year (Source: Istat 2019). The installation is based on a simple calculation: if an average man weighing 80 kg has a foot 26 cm long, how big would the footprint be of a giant weighing 7 tonnes? That’s right, 23 metres. The purpose of the campaign is to make visible a problem that is normally invisible, like the impact of each of us on the environment and on the Planet. This is a deeply felt issue for E.ON, which for years has been promoting the responsible use of energy and providing energy solutions that can help us reduce our impact on the environment. It is a commitment that saves 99 million tonnes of CO2 emissions a year. The work was made entirely by hand, without mechanical equipment or chemical additives, by the sculptors of the “Accademia della Sabbia”. The footprint left its mark, but without leaving a trace, and in fact disappeared from the beach in Termoli on May 8. However, thanks to Google, which took 360-degree photos of the installation (shot at beach level) and aerial photos from directly above using a drone, it will continue to be visible indefinitely on Google Maps. The installation featuring the footprint is the starting point for a 360-degree communication project involving a series of actions and media investments planned until June 4, including radio mentions, a print and outdoor campaign, a TV commercial and digital amplification. Influencers and Content Creators have also been involved with the help of media agency Hearts & Science, which handled the social planning. PR activities and Media relations has been handled by Weber Shandwick Italia. |
| 媒体类别 | Ambient |
| 执行创意总监 | Serena di Bruno |
| 执行创意总监 | Daniele Dionisi |
| 美术指导 | Davide Poli |
| 美术指导 | Alberto Terribile |
| 文案 | Eleonora Dini |
| 文案 | Alessia Buono |
| General Manager | Chiara Niccolai |
| Client Services Director | Cristina Pontello |
| 客户主管 | Julie de Biolley |
| Junior Account | Giulio Melegari |
| 制片 | Alessandro Sardini |
| Head of Social Media | Andrea Quarini |
| Social Media Manager | Davide Spinelli |
| 制作公司 | Bedeschi Film s.r.l. |
| 执行制片 | Giovanni Bedeschi |
| 执行制片 | Federico Salvi |
| 制片 | Fulvio Biavaschi |
| 摄影指导 | Stefano Bella |
| 导演 | Claudio Gallinella |
| 剪辑师 | Andrea Besana |
| 剪辑师 | Francesca Castellari |
| 剪辑师 | Tommaso Bedeschi |
| Sound Design and Mix | Sample Milano |
| Social Planning & Influencer Marketing | Hearts & Science, MMC |
| Managing Director | Emanuele Giraldi |
| Client Business Director | Francesca Guarnaccia |
| Head of Communication Design | Monica Zanaga |
| Creative Specialist | Giorgia Furia |
| Media planning | Starcom MediaVest Italia |
| Chief Executive Officer (CEO) | Boaz Rosenberg |
| Client Services Director | Elena Bianchi |
| Media Supervisor | Monica Fiorani |
| PR Agency | Weber Shandwick Italia |
| Communication Strategist | Francesca Baldini |
| Account director events | Novella D’Incecco |
| PR Account Executive | Giulia Calamia |
| PR Account Executive | Luigi Rossiello |
