alejandra pereyra

alejandra pereyra

Regional ECD Latam at IPG Mediabrands Content Studio
Miami, 美国

概要

Alejandra Pereyra, aka Alita, is among the few argentinian female creatives currently holding a leadership position in LATAM. She holds a legacy agency background (Del Campo Nazca Saatchi & Saatchi, Ponce Mullen Lowe, Grey & Circus -currently Media Monks-) and leap into Media in 2014, when accepting the Creative Direction for Unilever Southern Cone at IPG Mediabrands’ Initiative.
Her journey took her from there to Creative Direction & Strategy for Unilever LATAM at Initiative, and then accepting an Executive role as ECD at Reprise, giving birth to Creative Studios (IPG Mediabrands digital creative agency). Leading a headcount of +30 talent and providing creative services from Argentina to Southern Cone markets, she forged an outstanding reputation for Creative in Media.
Recently promoted to Regional Creative Director @ IPG Mediabrands LATAM, she relocated in the US and oversees Content & Creative services across the region.
With a +20 year experience track of record, her work has been recognized by Effie Argentina & Latam, Festival of Media Global & Latam, Ojo de Iberoamérica, San Sebastián, IAB, ProMaxBDA, Lápiz and Argentinian Creative Circle Diente, among others. She’s also been part of the Executive Jury board at Global Gerety Awards, Effie and Festival of Media Latam, is an active collaborator at Publicitarias.org representing Publicitarias US, invited teacher at Miami AdSchool, was listed as a "Media Professional of the year” by Adlatina/AdAge in 2020 and appointed as President of the Jury for El Ojo de Iberoamérica Media 2021 and Grand Jury at Círculo Dorado in 2022, the creative festival by the Mexican creative circle.
Brands she has worked with: Disney, Unilever, P&G, J&J, Danone, L'Oréal, Nestlé, Turner, Pernod Ricard, CCU, Tigo, LG, BMW, Amazon, Mercado Libre.

Other professional activities

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

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