| 标题 | McDonald's Swimsuits |
| 广告公司 | Virtue Worldwide |
| 广告战役 | McDonald's Swimsuits |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| Posted | 12月 2021 |
| 行业领域 | 餐馆与快餐 |
| 哲学 | McDonald’s didn’t want to wait until the law was in place, but took action before the summer to send a message of responsibility. The replacement of plastic drinking straws with sustainable paper straws therefore had to be initiated early and had to be accompanied in such a way that it was perceived as a responsible and typical decision by McDonald’s. Getting a major brand to commit to such an innovation-driven idea is a major challenge. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 创意总监 | Matthias Piskernik |
| 美术指导 | Stefan Hundlinger |
| 文案 | Anton Kürschner |
| 文案 | Teresa Karin Petzold |
| 设计师 | Stefan Hundlinger |
| 设计师 | Viktoria Bierbaumer |
| Director / DOP | Matthias Katkowski |
| Graphic Artist | Viktoria Bierbaumer |
| Graphic Artist | Stefan Hundlinger |
| 广告公司制片 | Annina Bottesch |
| 制作公司 | Virtue |
| 摄影师 | Kurt Prinz |
| Social Media Team | Stephanie Schüller |
| 客户经理 | Clemens Brückner |
| 客户总监 | Marcus Opitz |
| Post Production Coordinator | Martin Stahl |
| 剪辑师 | Evelyne Adeyinka |
| 执行创意总监 | Dian Warsosumarto |
| 制作 | poleit |