标题 | The Trash Collection 2021 |
广告公司 | Try Reklamebyrå |
广告战役 | The Trash Collection 2021 |
广告主 | IKEA |
品牌 | IKEA |
Posted | 11月 2021 |
行业领域 | 零售、分销及餐馆 |
剧情简介 | Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life. |
媒体类别 | 电视 |
Music Supervision | Apollo Music |
制作公司 | Aparent |
创意团队 | Eirik Sørensen |
创意团队 | Caroline Riis |
客户总监 | Trond Sandø |
项目经理 | Marte Heiersted |
设计师 | Jeppe Gjesti |
Adviser | Cecilie Helsvig |
数字制片 | Erik Teigland |
导演 | Niels Windfeldt |
导演 | Kavar Singh |
摄影师 | Niels Windfeldt |
摄影指导 | Oskar Dalsbakken |
制作公司制片 | Aleksander Aurdal |
FAD | Laura Ugolini |
剪辑师 | Henrik Pedersen |
Music Supervision | Thore Garberg |
Marketing Manager | Frode Ullebust |
Marketing Communication Manger | Tobias Lien |
Marketing Communication Specialist | Kristin Berge Jahr |
Media Lead | Ulrikke Dahl |
Online Artist | Sindre Hammersbøen |
Grading/Online | Joakim Rissveds |
音效 | Andreas Waag Martinsen |
Online Content Specialist | Susanne Reinertsen |
Online Content Specialist | Beverley Getz Ivin |
Integrated Media Manager | Åse-Marit Christensen |
Casting | Hannah Foldøy |
制作 | Alexei Moke |
制作 | Espen Saur |
BTS Photography | Espen Saur |
Gaffer | Levi Gawron |
Props | Alexei Mokel |
联合创意总监 | Vic Bath |
联合创意总监 | Dan Cummings |
Design Director | Jeff Watkins |
Designer | Jeff Watkins |
设计师 | Rasna Jaswal |
广告公司制片 | Kathryn Brown |
广告公司制片 | Laura Dubcovsky |
客户经理 | Rob Feightner |
Account Management Team | Matt Sinuita |
Account Management Team | David Trembley |
Account Management Team | Allison-Diaz Mercado |
Strategy Team | Shaunagh Farrelly |
Strategy Team | Spencer MacEachern |
广告经理 | Melanie Somerville |
广告经理 | Brandon Durmann |
Graphic Designer | Elise Eik Ismar |