Erik Teigland
VFX Artist at ANTI
Oslo, 挪威
标题The Trash Collection 2021
广告公司
广告战役 The Trash Collection 2021
广告主 IKEA
品牌 IKEA
Posted11月 2021
行业领域 零售、分销及餐馆
剧情简介 Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life.
媒体类别 电视
Music Supervision
制作公司
创意团队
创意团队
客户总监
项目经理
设计师
Adviser
数字制片
导演
导演
摄影师
摄影指导
制作公司制片
FAD
剪辑师
Music Supervision
Marketing Manager
Marketing Communication Manger
Marketing Communication Specialist
Media Lead
Online Artist
Grading/Online
音效
Online Content Specialist
Online Content Specialist
Integrated Media Manager
Casting
制作
制作
BTS Photography
Gaffer
Props
联合创意总监
联合创意总监
Design Director
Designer
设计师
广告公司制片
广告公司制片
客户经理
Account Management Team
Account Management Team
Account Management Team
Strategy Team
Strategy Team
广告经理
广告经理
Graphic Designer

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