| 标题 | The Unseen Voucher |
| 广告公司 | VMLY&R Turkey |
| 广告战役 | The Unseen Voucher |
| 广告主 | Biryudumkitap |
| 品牌 | Fabula |
| 首次发布日期 | 2022 / 6 |
| 行业领域 | 报纸、杂志、书籍 |
| 广告口号 | The Unseen Voucher |
| 剧情简介 | The voucher that was only seen by the visually impaired people. We made a unique voucher for audiobook app Biryudumkitap (In other countries it is known as FABULA) and hid it in our banners’ source code. Then we made also same unseen voucher in our social media contents. Thus, our gift code only reached those who use the voice-over feature. As a result the only people who saw it were the people who needed it most: The visually impaired people. |
| 哲学 | The voucher that was only seen by the visually impaired people. |
| 问题 | We wanted to give membership to the visually impaired as a gift for our audiobook application. We made a unique voucher for audiobook app Biryudumkitap (In other countries it is known as FABULA) and hid it in our banners’ source code. Then we made also same unseen voucher in our social media contents. Thus, our gift code only reached those who use the voice-over feature. |
| 结果 | As a result the only people who saw it were the people who needed it most: The visually impaired people. |
| 媒体类别 | 互联网广告/横幅 |
| 长度 | |
| 文案 | Ali Garan |
| 美术指导 | Eylül Ergin |
| 创意总监 | Halil Gökhan Tuna |
| Deputy Creative Director | Mustafa Gulsen |
| 创意总监 | Emir Yuksel |
| 执行创意总监 | Arkın Kahyaoğlu |
| 客户主管 | Dila Oş |
| Head of Social Media | Berkant Kuru |