Berkant Kuru
Head of Social Media at VMLY&R Turkey
Şişli, 土尔其
标题The Rainbow Hack
广告公司
广告战役 The Rainbow Hack
广告主 Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
品牌 Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
Posted10月 2021
行业领域 慈善机构、基金、志愿者
剧情简介 Six different nongovernmentalorganisations from differentbackgrounds -a great fit for the diversity emphasis ofrainbow flag- came together to run an outdoorcampaign. Each used their corporate color codes toconvey messages supporting both their organisationsand LGBTI+ community. “Oh, what a coincidence!”those billboards stood side-by-side. These six nongovernmentalorganisations raised LGBTI+ flags allover Turkey by 'accidentally' coming together onbillboards.The Rainbow Hack was the 1st to unite 6 different nongovernmentalorganisations to raise rainbow flagduring Pride Month. The campaign was organicallyshared by celebrities and influencers. It hit tens ofnews sites all around the world and became a trendingtopic throughout the LGBTI+ community. Despite allthe bans, we celebrated Pride Month with more than 10million reach and 3 million impressions. 98% of theseimpressions were positive mentions. With a very smalloutdoor budget, we created a digital campaign worthmillions of liras. All six non-governmental organisationsincreased their social media followers between 10% and 35%.
媒体类别 案例研究
长度
执行创意总监
创意总监
美术指导
美术指导
文案
文案
客户总监
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广告公司制片
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