Juan Huertas

Juan Huertas

CCO at pick&roll
Madrid, 西班牙

概要

360 degrees, systemic communication, advertising liquid ... It seems that we are all clear that advertising has changed a lot with the digital revolution, even if we agree on what to name the result.

The fact is that if advertising is changing, if the consumer is changing, whether the media are changing should not we also change the creatives?

Should not we be prepared to create ideas, concepts and strategies that transcend media and formats and are able to build long-term brand relationships with our audiences?

Absolutely. Fortunately I had the opportunity to develop my career in companies and sectors that have given me a global view and very close to the main areas in which advertising will stake his "to be or not to be" in the coming years.

Positions

CCO
pick&roll
西班牙
September 2012 - Present (11年6个月)
Creative Director
Madrid, 西班牙
May 2015 - February 2021 (5年9个月)

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