| 标题 | Screenshot Ad |
| 广告公司 | AlmapBBDO |
| 广告战役 | Screenshot Ad |
| 广告主 | Audi |
| 品牌 | Audi |
| Posted | 5月 2013 |
| 产品 | R8 |
| 行业领域 | 轿车 |
| 剧情简介 | In order to promote Audi’s fastest car, we created an ad in digital magazines using its main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad’s feature screenshot. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take apicture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad saved among the personal photos. Credits Publisher: Audi Vehicles LTDA Brazil Distributor Product: Audi R8 Title: Screenshot Ad CCO: Marcello Serpa ECD: Luiz Sanches Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões Art Director: Andre Sallowicz, Denis Peralta Editor: Filipe Medici, Rodrigo Resende Programming: The Goodfellas Technology Director: Fernando Boniotti Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri Approval: Leandro Radomile Publisher: Audi Vehicles LTDA Brazil Distributor Product: Audi R8 Title: Screenshot Ad CCO: Marcello Serpa ECD: Luiz Sanches Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões Art Director: Andre Sallowicz, Denis Peralta Editor: Filipe Medici, Rodrigo Resende Programming: The Goodfellas Technology Director: Fernando Boniotti Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri Approval: Leandro Radomile |
| 媒体类别 | 互动 |
| 长度 |
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