| 标题 | Volkstheater – Angry citizens wanted! |
| 广告公司 | Demner, Merlicek & Bergmann |
| 广告战役 | Volkstheater – Angry citizens wanted! |
| 广告主 | Volkstheater |
| 品牌 | Volkstheater |
| Posted | 1月 2021 |
| 行业领域 | 电影院与剧院 |
| 哲学 | The Volkstheater faces declining public interest and falling tickets sales. To promote “The Merovingians or The Total Family”, the story of an angry citizen who cures his aggression by smashing objects, we invited Vienna to a public anger room, where anyone could smash stuff. “Punch pad” posters, promotion guys in punching bag costumes and more promoted our public anger therapy. A smashing success with over 7 million impressions, over €250k in PR and a sold out premiere. |
| 媒体类别 | Interactive Outdoor Experience |
| 长度 | |
| 创意总监 | Sebastian Kaufmann |
| 创意总监 | Christoph Hofbauer |
| 美术指导 | Mario Goldsteiner |
| 文案 | Anna Repitsch |
| 文案 | Jennifer Vacha |
| 设计师 | Yamuna Valenta |
| 项目经理 | Sophie Englhofer |
| PR manager | Nathalie Teleu |