Rogin Roldan
Social Media Strategist at Ogilvy Social Lab
Brussels, 比利时
标题Fanta Halloween – Haunted By The Dark
广告公司
广告战役 Project Dark Orange
广告主 Coca-Cola Company
品牌 Fanta
首次发布日期 2019 / 10
行业领域 软饮料,奎宁水
哲学 Fanta reinvented the classic horror story format to create a social native experience that reached teens in a new way and delivered a strong performance against the business objective. Our understanding of mobile content consumption behavior led to highly strategic media placement and retargeting, successfully sustaining attention over 4 weeks through dynamic content that was perfectly crafted for Social storytelling. Lastly, we leveraged the native features of each platform to offer a deeper engagement experience, inviting the audience to participate in the narrative through Snapchat lenses and our Facebook chatbot.
媒体类别 Integrated Media/360 Activation
长度
Senior Copywriter
Senior Art Director
创意总监
Senior Art Director
客户总监
Business Director
Head of Media
Social Media Strategist
Influencer Manager
文案
Senior Copywriter

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