Alexander Skoglund
Art Director at Stendahls
瑞典
标题Moment of Truth
广告公司
广告战役 Moment of Truth
广告主 Activision
品牌 Call of Duty
首次发布日期 2020 / 11
行业领域 视频游戏/电玩控制器
剧情简介 Gamers worldwide have been counting down the days to the release of the new Call of Duty: Black Ops Cold War. In Sweden, Activision decided to launch a local campaign aimed at those who enjoyed playing video games but didn’t necessarily identify themselves as hardcore gamers. The game play takes place during the final years of the Cold War. An era where information was considered a vital asset, and polygraph tests were a common way to get hold of it. The Swedish advertising agency Stendahls came up with the idea of using famous artists and influencers, and putting them in a situation that most celebrities are familiar with – Q&A sessions. But what started out as ordinary celebrity interviews, soon became Cold War interrogations. Moment of Truth is a series of films where influencers are brought to a secret underground interrogation room, connected to a lie detector and made to answer questions from their followers – all asked by a Russian agent.
媒体类别 Web Film
长度
广告经理
广告经理
首席创意官
文案
美术指导
文案
美术指导

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