标题 | Viita Workstation |
广告公司 | TBWA\ Helsinki |
广告战役 | The Future of Remote Work |
广告主 | City of Lahti |
品牌 | Lahti |
首次发布日期 | 2021 / 9 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | Feeling bored due to the dullness of remote work? Take your laptop and march into the forest to work in a calm, peaceful environment! This is now possible in Finland - the city of Lahti wanted to encourage its residents to enjoy the calming effect of nature and has therefore set up remote workstations in the city's nature sites free for everyone to use. The Viita-workstations have been made in collaboration by creative agency TBWA\Helsinki and Finnish design company Upwood. The Viita-workstations are a part of Lahti’s year as European Green Capital 2021, and the campaign highlights the future of remote work and changing needs of workers by using Nordic design. Residents and tourists can use the workstations for free in five different locations around the city's nature sites. Lahti also shares the design for open use and encourages other actors to set up their own workstations. Nature was strongly present throughout the design process of the Viita workstations. The design reflects ecology, locality and functionality. The workstations are unique in terms of usability, and differ from traditional camping tables due to their functions that are specifically designed for remote working. They include a telephone and a cup holder, an area for one’s laptop, a place to put one’s pens and a possibility to hang a bag or purse. Viita workstations are made of Finnish spruce, which is durable material for outdoor use. The use of spruce has a long history in Finland, and as a material it represents the Finnish forest at its best. The workstations are attached to trees so that no harm is done to the trees after installation and removal. Viita workstations will be in use for the first time this autumn as a part of the Green Capital Year. |
媒体类别 | 户外广告 |
Chief Creative Officer (CCO) | Jyrki Poutanen |
Executive Vice President | Marco Mäkinen |
strategy | Marco Mäkinen |
创意总监 | Markus Nieminen |
客户经理 | Maija Naumanen |
客户总监 | Ella Komulainen |
Innovation Director | Juhana Hokkanen |
Senior Creative | Maria Kuorikoskinior |
美术指导 | Jenni Mällinen |
Lead Innovation Designer | Umberto Onza |
Creative Content Strategist | Tuomas Karvonen |
Project Coordinator | Henna Rajala |
Graphic Designer | Tommi Selander |
Communications and PR specialist | Saana Simander |
Communications Trainee | Emmi Paajanen |
Innovation Design Trainee | Tomi Salo |
Communications Planner | Toivo Heinimäki |
Communications and Marketing Planner | Maria Ansas |
Upwood Carpenter | Petri Talvio |
Student LAB Institute of Design and Fine Arts | Miika Lahdentausta |
Student LAB Institute of Design and Fine Arts | Nina Lehto |
Student LAB Institute of Design and Fine Arts | Emma Hämäläinen |
Student LAB Institute of Design and Fine Arts | Meri Majlund |
Student LAB Institute of Design and Fine Arts | Petra Siponen |
Head of Communications | Paula Sonne |
Junior Communications Specialist | Sara Pitzén |
Junior Communications Specialist | Ellen Lindbom |
Junior AD | Mattea Näveri |
Head of Communications | Saara Piispanen |