| 标题 | Marathon |
| 广告公司 | Engine UK |
| 广告战役 | Healthy Business |
| 广告主 | Xero |
| 品牌 | Xero |
| 首次发布日期 | 2021 / 5 |
| 行业领域 | IT解决方案与专业网络 |
| 哲学 | Xero, the global small business platform, demonstrates how its products can help small businesses master the overwhelming task of doing their business finances, in a major UK advertising campaign, which stars comedian Rhys Darby, best known for his work in Flight of the Conchords. The campaign has been created by ENGINE Creative. It is the agency’s first campaign since being appointed to handle the UK advertising account earlier this year, following a competitive pitch, to create a distinct brand identity. The strategy is built on the insight that accounting and bookkeeping isn’t something to be ‘boshed’, ‘done’, or ‘smashed'. It’s at the heart of any business, and crucially important to have control over if you want a healthy business. At its heart of the creative is a TV ad in which we see Rhys Darby in a series of tongue-in-cheek analogies about how difficult running a business can feel. We see Darby taking part in what seems like a normal marathon. But as he talks about how it can feel for small business owners to keep up, we realise it is anything but. Rhys suddenly finds himself running through a desert and then sucked into quicksand. But with Xero in hand (literally, as a smartphone app) the feeling of being overwhelmed is replaced with that of ease and control. Rhys is suddenly in a fun run, on roller-skates, followed by taking off in a jetpack. He reminds us to search ‘Xero with an X’ followed by the new brand positioning of ‘healthy business’ is 'beautiful business'. The over-the-top analogies are continued in out-of-home and digital ads, colliding the worlds of health and business in a distinctive way. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 加拿大 |
| 音效设计公司 | Wave Studios |
| 媒介公司 | December19 |
| Marketing Director | John Coldicutt |
| Head of Brand | Rob Foulkes |
| Brand Marketing Manager | Sam Daniels |
| 广告经理 | Emma Roddy |
| 广告经理 | Flaka Jasari |
| 首席创意官 | Billy Faithfull |
| 创意总监 | Steve Hawthorne |
| 创意团队 | Jack Tibbs |
| 创意团队 | Michael Arthey |
| 设计师 | Paul Kennelly |
| 设计师 | James Blakeborough |
| 设计师 | Elif Gurbuz |
| Chief Design Officer | Matt Fenn |
| Client Managing Director | Louise Hayward |
| Business Director | Eve Bui |
| 客户经理 | Dom Kocur |
| Production Director | Bradley Woodus |
| Assistant Producer | Henry Davies |
| Integrated Project Director | Austin Vernon |
| Integrated Project Director | Liz Boothby |
| Chief Strategy Officer | Gen Kobayashi |
| Strategy Director | Nicola Dyball |
| Senior Strategist | Alpesh Patel |
| 制作公司 | Smuggler |
| 导演 | Benji Weinstein |
| 制片 | Barty Dearden |
| 剪辑师 | Aaron Dark |
| 剪辑公司 | Saints Editorial |
| 后期制作 | Untold Studios |
| Sound Designer | Tony Rapaccioli |
| VFX Executive Creative Director | Neil Davies |
| Executive Post Producer | Ian Berry |
| Post-production Producer | Ellie Joseph |
| Post Production Assistant | Jordan Malonga |
| VFX Supervisor | Alex Gabucci |
| VFX Lead | Sebastian Caldwell |
| VFX Artist | Cindy Libbrecht |
| VFX Artist | Clara Malleviale |
| VFX Artist | David Ince |
| VFX Artist | Florent Sanglard |
| VFX Artist | Greta Kossowska |
| VFX Artist | Lee Matthews |
| VFX Artist | Luke Massingberd |
| VFX Artist | Marcel Ruegenberg |
| Grade | George Kyriacou |
| Grade | Black Kite Studios |
| 摄影指导 | John Toon |
| Talent Consultant | Melsie Bourne |
| Talent Consultancy | The Bourne Consultancy |
| 演员/名人 | Rhys Darby |
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- 品牌:
- Missing People
- 广告公司:
- House 337