概要
Linguist, Proofreader, MA in Literature & Copywriter, that is the important part.
I'm not sure how I became publicist but the truth is everything in my life is surrounded by words. I love communication, the idea of saying something in different ways in order to produce a reaction, that amazes me; and for that reason, I love what I do.
I began as a proofreader in other Agency, I worked there for a year and one day, someone says to me: Do you want to help me with a copy?" That was 5 years ago. Now, I'm a team leader in the Coca-Cola shopper team, I have worked with different accounts as banks, foundations, and a big brand like Coca.
I think my best skill is to inspire others to try it; because, as I said, I came from the academic world, and now, with hard work and a little bunch of dreams, I'm Creative Director for P&G digital account.
In terms of work, I like to think that you have a possibility in every brand, for example, a big brand is a show opportunity, but a little one is a creative challenge.
