| 标题 | Sandbox |
| 广告公司 | Team One |
| 广告战役 | Chateau Wherever You Go |
| 广告主 | Chateau Ste. Michelle |
| 品牌 | Chateau Ste. Michelle |
| 首次发布日期 | 2020 / 8 |
| 行业领域 | 含酒精类饮料 |
| 剧情简介 | Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled wine line – it’s first foray into canned beverages, the brand rolled out four new wines in smaller serve aluminum bottles across Washington, Oregon, New York, New Jersey and Texas. Initially introduced through a small social push, the brand is now launching an integrated campaign - “Chateau Wherever You Go” - with the help of its lead agency, Team One, the fully integrated media, digital, and communications agency for premium brands. Like many new campaigns that have been developed during COVID-19, this new work nods to the current restrictions on socializing and gathering outdoors, and daydreams about summer travel - setting a scene that begs of a perfect summer setting, and ultimately reveals an at-home experience taking place. “Sandbox”, “Glamping”, and “French Riviera” - the three key :15 digital spots – lean heavily on the new design of the bottles, which are colorful and whimsical, and feature a sketch of the winery’s iconic Chateau in the shadow of Washington’s Mount Rainier. The spots were created using animated line art matching the fresh product design. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 制作公司 | Jelly London |
| Chief Executive Officer (CEO) | Julie Michael |
| 首席创意官 | Chris Graves |
| 执行创意总监 | Jason Stinsmuehlen |
| 美术指导 | Patrick Dougherty |
| Senior Copywriter | Scott Ivener |
| Director of Content | Sam Walsh |
| Executive Producer of Photography | Brian Gibson |
| 摄影 | Matt Hartz |
| 客户总监 | Emily Krueger |
| 客户主管 | Annie LeRoux |
| 客户主管 | Elliott Klein |
| 媒介总监 | Rinku Mahbubani |
| Senior Digital Producer | Ryan Sierra |
| 项目经理 | Ryan Sierra |
| Senior Content Producer | Jenny Valladares |
| Associate Director of Business Affairs | Janet Anderson |
| Neil Cleary | |
| 画外音 | Alissa Zea |
| 录音室 | Juice Studios |
| Sound Mixer | Bob Gremore |
| 动画 | NICESHIT |
| 制作公司 | NICESHIT |
| Finishing | Tom (Team One Media) |
| Chief Executive Officer | Julie Michael |
| Chief Creative Officer | Chris Graves |
| Executive Creative Director | Jason Stinsmuehlen |
| Art Director | Patrick Dougherty |
| Senior Copywriter | Scott Ivener |
| Director of Content | Sam Walsh |
| Executive Producer of Photography | Brian Gibson |
| Photography | Matt Hartz |
| Group Account Director | Emily Krueger |
| Account Supervisor | Annie LeRoux |
| Account Executive | Elliott Klein |
| Media Director | Rinku Mahbubani |
| Senior Digital Producer/Project Manager | Ryan Sierra |
| Senior Content Producer | Jenny Valladares |
| Associate Director of Business Affairs | Janet Anderson |
| Music Supervisor | Neil Cleary |
| Voiceover | Alissa Zea |
| Recording Studio | Juice Studios |
| Sound Mixer | Bob Gremore |
| Animation | NICESHIT |
| Production Company | NICESHIT, JELLY LONDON |
| Finishing | TOM (Team One Multimedia) |