Amy Tumelty
Social Media & Content Manager at TBWA\Dublin
Dublin, 爱尔兰
标题Irish Lady Products (15)
广告公司
广告战役 Irish Lady Products
广告主 N/A
品牌 N/A
首次发布日期 2020 / 8
行业领域 妇女保健
剧情简介 In response to Advertising Standards Authority of Ireland’s recent decision to pull Tampax’s ‘Tampons & Tea’ advert from Irish television, TBWA\Dublin has created its own brand of ‘Irish Lady Products’, in light of the complaints made by members of the public. The Tampax ad, which features a talk show host giving instructions on the correct way to insert a tampon, received 84 complaints. As a result, the ASAI pulled the advert on the grounds it had caused ‘widespread offence’. TBWA\Dublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’. The idea came from a frank video chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland.
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