BlueCross BlueShield Costa Rica - "The Wake Up Ads"

Havas Costa Rica

Havas Costa Rica San Jose, 哥斯达黎加

1259

该广告属于ACT Responsible项目展品

品牌: BlueCross BlueShield Costa Rica
国家: 哥斯达黎加

广告主: BlueCross BlueShield

标题	The Wake Up Ads
广告公司	Havas Costa Rica
广告战役	The Wake Up Ads
广告主	BlueCross BlueShield
品牌	BlueCross BlueShield Costa Rica
Posted	8月 2021
行业领域	保险
广告口号	BLUECROSS BLUESHIELD COSTA RICA MADE STUDY-BASED RADIO SPOTS TO PREVENT YOU FROM FALLING ASLEEP WHILE DRIVING
剧情简介	Car accidents are one of the main causes of death in Costa Rica, and many of those accidents happen because people fall asleep while they drive at night. So, as an insurance company BlueCross BlueShield Costa Rica that is always looking after every single one of our clients and potential ones, we wanted to take action into this problem. A study from MindLab, a British neuromarketing research firm, stated that men and women wake up to different sounds, because of how our brains evolved throughout the years, it has developed sensitivity to certain sounds depending on the gender of each person. And based on that study, we wanted to address the problem differently. In addition to the sounds, we created horror stories with some of those sounds in them, creating the first radio spots scientifically made to wake you up. We aired them on the main radio stations between 11pm and 4am, the hours where most of the accidents took place. We did theses horror stories before anyone else became one.
媒体类别	广播
长度	58 seconds
Chief Marketing Officer (CMO)	Inés Monge
Chief Executive Officer (CEO)	Diego García
首席创意官	Josafat Padilla
美术指导	Roberto Morales
创意总监	Sebastian Quirós
文案	Vladimir Badilla Contreras
文案	Daniel Calderón
文案	Diego Castro
联合美术指导	Andrea Castro
Graphic Designer	Melissa Rojas
动画	Melissa Rojas
客户总监	Jacqueline Castillo
客户主管	Jose Brenes
Executive Production Director	Walter Benavides