Seema started a decade ago in advertising and worked for top agencies like Blast Radius, AKQA, JWT, Wunderman, Nomads, Tribal DDB and many more. In the past years, Seema has been working interim at integrated agencies to create strategic campaigns with a digital focus. But also to implement creative thinking and working processes. Seema also launched two books on creativity, ideation and nothingness: ‘Write Nothing In Here’ and ‘Read Nothing In Here’ – with these books she loves to stir opportunity in brands and people. Seema is now the Creative Director of Edelman Amsterdam, an integrated communications and marketing agency that promotes, evolves and protects brands and organizations.