Nicolas Zarlenga
REGIONAL ECD at HOY by Havas
CABA, 阿根廷
标题My Name
广告公司
广告战役 My name
广告主 Forbes Argentina
品牌 Forbes Argentina
首次发布日期 2019 / 5
行业领域 报纸、杂志、书籍
剧情简介 A little girl tells us that her name has made living a normal life almost impossible. At school, her teacher feels odd when he calls her name. Bullies pick on her because of her name. In fact, she admits, she prefers cruel nicknames to her real name. First dates are mostly spent explaining her name. But her parents chose the name because they love her. Because they want her to have a successful future. Her name? John. Because research has shown that there are more CEOs named John than there are women CEOs altogether.
哲学 All around the world women in the workforce face huge barriers. Working mothers are discriminated for not being with their children.
Young girls are kept away from careers because of gender stereotypes. Paychecks aren’t fare. The pay gap goes as high as 36,65% in some countries.

And then there is the phenomenon known as “The Glass Ceiling”. When giving promotions, women are usually not even considered, specially for the hierarchy positions within their corporations. This is why there are so few women CEOs, and so few role models girls can look up to.
Forbes Women Power Summit It's a space dedicated to recognize the impact and added value that women bring to the world of business, business and the economic development of the country.
媒体类别 互动
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执行创意总监
执行创意总监
创意总监
创意总监
文案
美术指导
Agency Head of Production
Director
Director
摄影指导
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执行制片
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