| 标题 | Novomed White Cat |
| 广告公司 | Impact BBDO |
| 广告战役 | Hidden Allergy |
| 广告主 | Novomed |
| 品牌 | Novomed |
| 首次发布日期 | 2020 / 2 |
| 产品 | Anti-allergy clinic |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to. |
| 媒体类别 | 平面 |
| 首席创意官 | Paul Shearer |
| 美术指导 | Marcio Dotti |
| 文案 | Simone Milani |
| 联合创意总监 | Ben Griffiths |
| 创意总监 | Logan Allanson |
| 文案 | Jason Velasquez Burayag |
| 设计师 | Jithesh Narayanan |
| 执行创意总监 | Ali Rez |
| 制片 | Rebecca Ooi |
| 客户经理 | Rubina Ahmed |
| 摄影师 | Edmund Leong |
| Retoucher | Justin Chan |
| Retoucher | Lim Hui Jing |
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