Magalie Samson

With a passion for creating strong brands and immersive interactive experiences, Magalie is the go-to Creative Director in Montreal for those who want to have a serious impact on their consumers’ imaginations. Her brand-conscious and strategic creative approach results from 20 years of experience working across many successful projects from brand identity to large-scale global campaigns for prestigious clients such as Air Canada, Rogers, the Cirque du Soleil, Coca-Cola, Tourisme Montréal, the Port of Montreal, and the STM. Energetic and always relevant, this design geek (her kids are waaay better dressed than yours) is a breath of fresh air for the industry and an inspiring creative leader who has the power to turn good work into great work. Working at Publicis Montréal since 2013, her no BS vision of things makes her a perfect mentor for the creative team and a true beacon for the client.

Storytelling, minimal design, and clear communication are the signature of Magalie’s work, as well as her contagious laugh that is probably still resonating in the empty halls of the agency as you read these lines.