Federica D'Andria
Social Media Manager at GTC
Milan, 意大利
标题Alfa Romeo Tap Race
广告公司
广告战役 Alfa Romeo tap Race
广告主 Alfa Romeo
品牌 Alfa Romeo
首次发布日期
行业领域 大型及豪华轿车
剧情简介 BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives?
IDEA - For the Italian GP, our Instagram stories became a racing game.
EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi).
媒体类别 社交媒体
长度
更多信息
执行创意总监
执行创意总监
创意总监
美术指导
文案
Art Director Assistant
文案
Social Media Director
Social Media Manager
Social Media Manager
Community Manager
Head of Strategy
Strategy Team
Client Services Director
客户主管
客户经理
制作公司
制片

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