标题 | Over The Wall |
广告公司 | Ogilvy Mexico |
广告战役 | Over The Wall Billboard |
广告主 | Aeromexico |
品牌 | Aeromexico |
首次发布日期 | 2019 / 4 |
行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
广告口号 | Over any wall |
剧情简介 | Before Trump´s speeches threatening to build a wall among Mexico and the USA, Aeroméxico, the iconic airline that joins Mexicans with the rest of the world, decided to give them their hope back by proving a simple fact: no matter how big or tall the wall is, there are no borders in the sky. That´s why we used huge walls in Mexico and placed billboards with our airplanes crossing over them. So, through a simple outdoor measured in meters, we created a campaign that now can be measured in kilometers. |
哲学 | No matter how big or tall the wall is, there are no borders in the sky. |
问题 | Before Trump´s speeches threatening to build a wall among Mexico and the USA, Aeroméxico, the iconic airline that joins Mexicans with the rest of the world, decided to give them their hope back by proving a simple fact: We fly over any wall. |
媒体类别 | Billboard |
Chief Creative Officer | Cesar Agost Carreno |
VP Creative | Jessica Apellaniz |
VP Creative | Luciano D’Amelio |
Creative Director | Federico Alonso |