Luciano "Chany"  D´Amelio
VP Creative Services at Ogilvy
Miami, 美国
标题Over The Wall
广告公司
广告战役 Over The Wall Billboard
广告主 Aeromexico
品牌 Aeromexico
首次发布日期 2019 / 4
行业领域 航空公司、机场、铁路、公交、渡轮和邮轮运输
广告口号 Over any wall
剧情简介
Before Trump´s speeches threatening to build a wall among Mexico and the USA, Aeroméxico, the iconic airline that joins Mexicans with the rest of the world, decided to give them their hope back by proving a simple fact: no matter how big or tall the wall is, there are no borders in the sky.

That´s why we used huge walls in Mexico and placed billboards with our airplanes crossing over them. So, through a simple outdoor measured in meters, we created a campaign that now can be measured in kilometers.
哲学 No matter how big or tall the wall is, there are no borders in the sky.
问题 Before Trump´s speeches threatening to build a wall among Mexico and the USA, Aeroméxico, the iconic airline that joins Mexicans with the rest of the world, decided to give them their hope back by proving a simple fact: We fly over any wall.
媒体类别 Billboard
Chief Creative Officer
VP Creative
VP Creative
Creative Director

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