Luciano "Chany"  D´Amelio
VP Creative Services at Ogilvy
Miami, 美国
标题StreetGuard
广告公司
广告战役 StreetGuard
广告主 Tracking Systems de Mexico
品牌 StreetGuard
首次发布日期 2018 / 5
行业领域 其他
哲学 Every day, 81 crimes against women are committed. This means there’s between 3 and 4 sexual abuses per hour.

Tracking Systems de México realized that its possible to reutilize the technology already on the streets to make noise at the right time to prevent a possible abuse against women.

That's why STREETGUARD were developed, a sensor that is installed in car doors and works as a network, this sensor is activated by a button that generates a 25-meter radio frequency wave, triggering the alarms of the cars that are around it.

This device does not affect the computers of the cars, nor the safety of them, because it is an independent system.
媒体类别 Digital Installation
长度
Head of Client Services
客户经理
客户总监
Global Chief Creative Officer
首席创意官
执行创意总监
执行创意总监
创意总监
联合创意总监
创意团队
文案
美术指导
美术指导
Head of Production
广告公司制片
Digital Director
Creative technologist
制作公司
导演
制片
Digital Company
Post-production Producer
音效设计公司

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