标题 | StreetGuard |
广告公司 | Ogilvy Mexico |
广告战役 | StreetGuard |
广告主 | Tracking Systems de Mexico |
品牌 | StreetGuard |
首次发布日期 | 2018 / 5 |
行业领域 | 其他 |
哲学 | Every day, 81 crimes against women are committed. This means there’s between 3 and 4 sexual abuses per hour. Tracking Systems de México realized that its possible to reutilize the technology already on the streets to make noise at the right time to prevent a possible abuse against women. That's why STREETGUARD were developed, a sensor that is installed in car doors and works as a network, this sensor is activated by a button that generates a 25-meter radio frequency wave, triggering the alarms of the cars that are around it. This device does not affect the computers of the cars, nor the safety of them, because it is an independent system. |
媒体类别 | Digital Installation |
长度 | |
Head of Client Services | Ricardo Bustamante Medina |
客户经理 | Erick Bustamante Vazquez |
客户总监 | Tim MacLehose |
Global Chief Creative Officer | Tham Khai Meng |
首席创意官 | Cesar Agost Carreño |
执行创意总监 | Jessica Apellaniz |
执行创意总监 | Luciano D'Amelio |
创意总监 | David Espadas |
联合创意总监 | Mario Carbajal |
创意团队 | Jorge Garcia |
文案 | Gabriel Ouriques |
美术指导 | Nestor Franco |
美术指导 | Carlos Bardales |
Head of Production | Omar Olivary |
广告公司制片 | Renata Floresmeyer |
Digital Director | Cristo Kalfopulos |
Creative technologist | Patrick Moss |
制作公司 | Story |
导演 | Monica G. Carter |
制片 | Veronica Alvarado |
Digital Company | VR3 |
Post-production Producer | Lourdes Valencia |
音效设计公司 | Machine Guns |