Fabiano Dalmácio
Senior Art Director at Rothco, part of Accenture Interactive
Dublin, 爱尔兰
标题Get Cancer
广告公司
广告战役 Get Cancer
广告主 Irish Cancer Society
品牌 Irish Cancer Society
首次发布日期 2017 / 1
行业领域 公共安全、保健及卫生
哲学 By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime.The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it.And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering.The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website: https://getcancer.ie/ 
媒体类别 影视
长度
创意总监
美术指导
美术指导
美术指导
文案
Account Team
Account Team
Planning Director
数字项目经理

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