Chief Creative Officer and Founding Partner at White Rabbit Budapest / Founding Member, Member of the Board and Member of the Global Creative Council at by The Network at White Rabbit Budapest

Budapest, 匈牙利

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Budapest Business Journal - "Elden Fake News"

White Rabbit

White Rabbit Budapest, 匈牙利

奖项

7328

品牌: Budapest Business Journal
国家: 匈牙利

广告主: Budapest Business Journal

标题	Elden Fake News
广告公司	White Rabbit
广告战役	Elden Fake News
广告主	Budapest Business Journal
品牌	Budapest Business Journal
首次发布日期	2023 / 1
行业领域	报纸、杂志、书籍
剧情简介	Fake news have a negative effect on our societies and destroying economies and businesses, too.Budapest Business Journal – being one of the most trusted and informed business magazines in Eastern Europe – wanted to educate the next generation of decision-makers and business men about the problem of fake-news, and the importance of fact-checking.We launched a campaign to raise awareness about the dangers of fake news, and to emphasize the importance of fact-checking when it comes to media consumption.We used the extremely popular game, 'Elden Ring' as a communication platform to make players realize the dangers of fake-news in an immersive in-game experience.The game allows players to leave messages on the ground thus helping others to find hidden paths.However, this feature creates opportunity for the trolls to deceit the community.We invited popular gamers and streamers to fact-check information within the game, so they can alert other players to avoid the most popular fake messages left behind.Their playing were recorded and shared in social media channels as well.
媒体类别	案例研究
长度	129 seconds
首席创意官	Istvan Bracsok
首席创意官	Levente Kovacs
创意总监	Jim Seath
Senior Art Director	Zsófia Fribék
联合创意总监	Adam Lenart
文案	Rafael Reis
文案	Matheus Loretti
文案	Tamás Ádám
美术指导	Victor Laars
美术指导	Kauê Barbosa
客户总监	Reka Batho
Client Services Director	Levente Balint
设计师	Bruno Oliveira
客户经理	Lili Szabo
广告经理	Tamas Botka