Chief Creative Officer and Founding Partner at White Rabbit Budapest / Founding Member, Member of the Board and Member of the Global Creative Council at by The Network at White Rabbit Budapest

Budapest, 匈牙利

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AHR Valley - "#flutwein - Our Worst Vintage"

Seven.One AdFactory

Seven.One AdFactory Unterföhring, 德国

奖项

1126

品牌: AHR Valley
国家: 德国

广告主: AHR Valley

标题	#flutwein - Our Worst Vintage
Brief	Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the "red wine paradise". Due to catastrophic floods this region experienced a „living hell" in the summer of 2021.Our aim was to raise awareness of this economic devastation of the region, and draw attention to the financial disaster that wine-makers of Ahr Valley were facing.Despite the loss of the wine-makers, some 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell. We created a special collection of wines from scratch, branded them as „Flood Wines”. Since they were coated in the original mud, we labelled them „authentically muddied”, and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.Every bottle symbolized the tragic fate of those wine-makers who were involved in the catastrophe. This platform allowed us to get in touch with those who were interested in wines and wanted to help. The sheer authenticity and „natural beauty” of the bottles covered in mud also attracted those who are open to innovative design solutions.
广告公司	Seven.One AdFactory
广告战役	#Flutwein
广告主	AHR Valley
品牌	AHR Valley
Posted	11月 2022
行业领域	葡萄酒，香槟
剧情简介	After a catastrophic flood in the Ahr Valley, we created a special collection of wines that survived the disaster. We branded them as „Flood Wines” and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.
媒体类别	案例研究
创意总监	Friedrich-Paul Spielhagen
首席创意官	Istvan Bracsok
首席创意官	Levente Kovacs
文案	Daniel Koller
文案	Friedrich-Paul Spielhagen
美术指导	Anne Eitze
美术指导	Janine Koller
美术指导	Jörg Petzold
Strategist	Matthias Buratti
Strategist	Stephan Fischer
项目经理	Rebecca Marek
项目经理	Ann-Kathrin Hackl
Influencer Management	Marie-Jeanette Honrath
Digital Creative Director	Jürgen Metzner
Web designer	Elisabeth Thirmeyer
Web designer	Johanna Krünes