| 标题 | Joystick Test |
| 广告公司 | Sancho BBDO |
| 广告战役 | Joystick Test |
| 广告主 | Liga Colombiana Contra el Cáncer |
| 品牌 | Liga Colombiana Contra el Cáncer |
| Posted | 12月 2021 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | The moves that gamers use to save many lives in video games can now help them take care of the most important one. On the gamer's day, the Colombian League Against Cancer launched its new campaign, Joystick Test. An initiative for the new generations to acquire the habit of self-examination every month because they are also vulnerable to testicular cancer and breast cancer. It was an idea to unite different gamers in the country to teach their followers the necessary moves to take care of their lives. Together with all these gamers, more than 500 plays of the most famous video games such as FIFA 21, Call Of Duty, Fortnite, Mortal Kombat, among others, were analyzed the moves that match precisely with the step-by-step of breast cancer and testicular cancer self-examination were chosen. With their help, video tutorials were built so that all their followers could learn the tricks they usually look for on the internet and learn the moves that can save their own lives. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Sergio León |
| 首席创意官 | Giovanni Martinez |
| 首席创意官 | Hugo Corredor |
| 首席创意官 | Mario Lagos |
| 执行创意总监 | Rodrigo Uribe |
| 创意总监 | Daniel Matamoros |
| 创意总监 | Cristian Camilo Díaz |
| 文案 | Cristian Camilo Díaz |
| 美术指导 | Alejandro Nariño |
| 美术指导 | Javier Aparicio |
| 文案 | Camilo Garzón |
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