Cristian Camilo Díaz
Creative Director at Sancho BBDO
Bogotá D.C, 哥伦比亚
标题The Mother Fucker Line
广告公司
广告战役 The Mother Fucker Line
广告主 Bancolombia
品牌 SUFI
首次发布日期 2019 / 9
行业领域 银行与金融服务、投资、证券服务
广告口号 The first free phone line of the world, specialized in listening to the rudeness of others
剧情简介 Colombia has two of the cities with the worst traffic in the world.

Sufi, the #1 financial in vehicle loans in Colombia, as lender is indirectly helping to fill the country with more and more cars, this generates a mobility problem that makes transporting even more stressful for drivers.

For this reason, the brand looked for an action of social responsibility in which could alleviate the problem, creating a positive feeling in people towards the brand.
哲学 The Mother Fucker Line

The first free phone line of the world, specialized in listening to the rudeness of others.

The traffic jam can bring out the worst of us, therefore, to reduce the stress that is experienced in the main roads of the country, we created the line #640, a free customer service that specializes in listening to the rudeness of drivers to release all his anger on the cell phone and not on the roads.
媒体类别 Direct Marketing
长度
首席创意官
首席创意官
首席创意官
首席创意官
创意总监
Creative Copy
美术指导

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