Brand Manager
at
Unilever
| 标题 | Courage Amanda |
| 广告公司 | Ogilvy UK |
| 广告战役 | Courage is Beautiful |
| 广告主 | Unilever |
| 品牌 | Dove |
| 首次发布日期 | 2020 / 4 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful. |
| 媒体类别 | 平面 |
| Executive Vice President | Alessandro Manfredi |
| Marketing Manager | Divya Singh |
| Brand Manager | Laura Douglas |
| Global Executive Creative Director | Daniel Fischer |
| 首席创意官 | Brian Murray |
| 集团创意总监 | Christian Horsfall |
| 美术指导 | Christian Horsfall |
| 联合创意总监 | Pam Danowski |
| 文案 | Pam Danowski |
| Chief Strategy Officer | Tom Kenny |
| Managing Director | Aviva Groll |
| 客户总监 | Beth Blatch |
| Account Coordinator | Rebecca Tummers |
| 广告公司制片 | Marie-Pierre Toure |
| 广告公司制片 | Eric Thompson |
| 剪辑师 | Eric Thompson |
| Print Producer | David Scanlon |
| Head of Project Management | Mike Kerry |
| 剪辑师 | Chris Murphy |
| 执行制片 | Kristina Anzlinger |
| Assistant | Nathan Olszewicki |
| 音乐作曲家 | Kevin Sargent |
| 创意总监 | Juliana Paracencio |