|标题||Singles of Deterioration|
|广告公司||Leo Burnett de Costa Rica S.A.|
|广告战役||Singles of Deterioration|
|哲学||We created various singles using the sounds of the deterioration found in the chairs, lights, electric cables, the squeaky floor, curtains, among others.We launched the singles on national radio stations and sent the message across Costa Rica.|
|问题||For over 60 years, Castella Theatre has sculpted the musicians that are most heard in Costa Rica´s radio. In 2014, this theatre was going to be closed due to its deplorable conditions, putting the country´s new generation of musicians at stake.|
|结果||Thank to the help of all, the theatre is now being restored.And we´ll finally all listen to what makes us proud, once again, our music.|
|文案||Jose Pablo Huertas|
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