Franco Luca

Franco Luca

Country Manager at RAPP
Buenos Aires, 阿根廷

概要

Almost 20 years of experience in the Advertising Industry. Specialized in the Digital Communication Business.

Now leading RAPP Argentina, the Omnicom Group agency with a team deliberately diversified with experts in creative, data, strategy and tech, working together across capabilities to understand client's needs, delivering creative solutions for their business problems.

He led and founded Digitas Argentina, the digital agency of Publicis Groupe since 2018 and he also had the role of Chief Content Officer for Publicis Groupe Argentina, supporting all the agency brands in the country. For 2 years he led LiquidThread, the creative SBU of Publicis Media.

During 5 years he was the Digital Director in Human agency. There he promoted local, regional and global projects of social media, digital platforms, apps and sites for brands such as: The Coca-Cola Company, Moët Hennessy, Mondelēz, AXION energy, Puma, Nivea, Honda, Molinos Río de la Plata, Procter & Gamble, Motorola and Danone.

Along with his career, he worked on projects awarded at several festivals: Cannes Lions, Effie, Diente, Lápiz de Oro, Ojo de Iberoamérica, +Digital and Wave.

Previously in different positions, he went through Vulgaria agency, where he worked for L'Oreal, Renault, Havanna, ICBC, and started his career at Wunderman in 2006.

语言
  • 西班牙文 - Native
  • 英文 - Pro
Sector Experience

Positions

Managing Director
Digitas
阿根廷
May 2018 - Present (5年11个月)
I led and founded Digitas Argentina, the digital agency of Publicis Groupe. Creative + Data + Media + Tech working together in an integrated process for regional and local projects for top class brands. Digitas operates in over 40 countries across five continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe.
Country Manager
Buenos Aires, 阿根廷
April 2020 - Present (3年11个月)
Leading RAPP Argentina, the Omnicom Group agency, with a team diversified with experts in creative, data, strategy, and tech, working together across capabilities to understand our client's needs and work together in creative solutions for their business problems.
Chief Content Officer
Buenos Aires, 阿根廷
2016 - 2020 (4年)
I also had the role of Chief Content Officer for Publicis Groupe Argentina, supporting the digital development of all the brands in the country.
Director
LiquidThread
阿根廷
May 2016 - April 2018 (1年11个月)
For 2 years, I led LiquidThread, the creative SBU of Starcom/Spark Foundry (Publicis Media). Managing a content team and working on digital campaigns for companies such as Mondelēz, The Coca-Cola Company and ICBC.
Digital Director
Buenos Aires, 阿根廷
2011 - 2016 (5年)
Digital Projects & Campaigns for:
- The Coca-Cola Company
- Moët Hennessy (LVMH)
- Cerveza Patagonia
- AB InBev
- AXION energy
- Puma
- Nivea
- Mondelēz
- Procter & Gamble
- Danone
- ICBC
- Motorola
Accounts
Vulgaria
阿根廷
2008 - 2011 (3年)
Account attention for:
- Standard Bank
- Havanna
- Renault
- L'Oreal
- La Nación
Accounts
Buenos Aires, 阿根廷
2006 - 2007 (1年)
Account attention for:
- Nokia
- LoJack
- Club La Nación
- Fundación Tzedaká
- DonMario

Education

Associate's degree in Advertising

2002 - 2006 (4年)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2021

Awards Jury Member

PHNX 2022

Awards Jury Member

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