标题 | Biodiversity |
广告公司 | Publicis Montreal |
广告战役 | Tobacco VS Planet |
广告主 | RSEQ/De Facto |
品牌 | RSEQ/De Facto |
首次发布日期 | 2019 / 11 |
行业领域 | 反对吸毒、酗酒及吸烟讯息 |
广告口号 | Your addiction. Our affliction. |
哲学 | How do you raise awareness to today’s youth (17–25), a demographic that’s increasingly jaded with anti-smoking campaigns? By showing them the very real impact of the tobacco industry on something they’re interested in and concerned about: the environment. |
媒体类别 | 互动 |
长度 | |
创意总监 | Mélissa Charland |
导演 | Jérémie Saindon |
制作公司 | 4ZERO1 |
Head of Production | Sann Sava |
文案 | Olivier Giguère |
文案 | James Viloria |
文案 | Éléonore Hurtibise |
美术指导 | Eric Bouchard |
美术指导 | Mylène Bénard |