Rogger Kenneth Schales
Associate Creative Director at Publicis Groupe Sri Lanka
Colombo, 斯里兰卡
标题Blood Donation Camp 2019
广告公司
广告战役 Blood Donation Camp 2019
广告主 Ceylinco Life
品牌 Ceylinco Life
首次发布日期 2019 / 7
行业领域 献血、器官捐赠
剧情简介 Background: At times of crisis, Sri Lankans flock to donate blood. This was evident during the 30 years of conflict, and more recently during the April 2019 Easter bombings at churches and hotels. It represents civil society coming together to face a common adversity. However, as months pass and memories fade, people tend to forget the injured who may still be recovering and need continuous treatment, including blood transfusions. Task: Mobilize Ceylinco Life’s stakeholder community with a CSR initiative to support the recovery efforts through blood donation camps across the island. Creative Idea: Draw your pint and save a life.
媒体类别 平面
美术指导
Idea Creation

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