Rogger Kenneth Schales
Associate Creative Director at Publicis Groupe Sri Lanka
Colombo, 斯里兰卡
标题Viridu Alert
广告公司
广告战役 Viridu Alert
广告主 Women In Need
品牌 Women In Need
首次发布日期 2018 / 10
行业领域 机构/公益组织/非盈利组织
哲学 To address the growing sexual harassment in public transport, WIN created an app '2six4' that helps women contact their friends and the police with just a click. To create awareness about the app and fight sexual harassment, we found the solution inside the public transport itself - ‘Viridu Alert’. We collaborated with a famous local Viridu singer, Suranga Kavee and created a song that carried a strong message for predators lurking in buses and trains. It also encouraged bystanders to come forward and help. During their performance, Suranga and his pupils informed passengers about the '2six4' app that women can use in an emergency situation. For a change, Viridu Singers performed not just to earn a living but also for a good cause. Using Viridu as a medium we spread awareness about the issue and also gave people a solution in the form of an app, at their fingertips.
媒体类别 案例研究
长度
Managing Director
Creative Chairperson
美术指导
ACD
ACD
Agency Producer
Viridu Singer
Creative
Sinhala Writer
Planner
客户主管
Final Artist
美术指导
Idea Creation

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