Juan Manuel Prieto Moreno
Creative Director at Mccann Erickson
Bogotá, 哥伦比亚
标题Women Rewrite Women
Brief#WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads. For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women.
广告公司
广告战役 Women Rewrite Women
广告主 El Tiempo
品牌 El Tiempo Newspaper
Posted11月 2018
行业领域 报纸、杂志、书籍
剧情简介 El Tiempo is a nationally distributed broadsheet daily newspaper in Colombia. As of 2012, it had the highest circulation in Colombia with an average daily weekday of 1,137,483 readers, rising to 1,921,571 readers for the Sunday edition.
媒体类别 案例研究
创意总监
创意总监
文案
美术指导
美术指导
美术指导
制作公司
导演
广告公司制片
Chairman
首席创意官
Chief Operating Officer (COO)
动画
Tech Developers
Development
Development
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