| 标题 | Christmas Assist Ball (107s) |
| Brief | This smart bauble inspired by Volkswagen Front Assist technology reduces energy consumption during the festive season, without giving up the magic of Christmas lights. Actually, no. It's fake news. The amusing hoax video did pass on a powerful awareness message, however: “Sometimes intelligence is the best technology." Because cutting energy consumption doesn’t require gadgets. All you need to do is turn off the Christmas tree lights when you go out. |
| 广告公司 | DDB Group Italy |
| 广告战役 | Christmas Assist Ball |
| 广告主 | Groupe Volkswagen |
| 品牌 | Volkswagen |
| Posted | 11月 2019 |
| 行业领域 | 轿车 |
| 剧情简介 | We designed a smart bauble inspired by the advanced technology of the Volkswagen Front Assist to reduce energy consumption during the holidays, without giving up the magic of Christmas lights. The truth? We have not developed any solution. We hacked the trend with an original web video that gave to Volkswagen social fan base a powerful awareness message: “Sometimes intelligence is the best technology”. Because, after all, avoiding big consumption doesn’t require a great technology. You only need to turn off the lights of your Christmas tree when you are not there. |
| 媒体类别 | 案例研究 |
| 执行创意总监 | Luca Cortesini |
| 执行创意总监 | GABRIELE Caeti |
| Client Creative Director | Gabriele Goffredo |
| Client Creative Director | Maurizio Tozzini |
| 美术指导 | Daniele Baglioni |
| 文案 | Gianluca Nucaro |
| 客户经理 | Gianpaolo Fabbro |
| 客户主管 | Giorgia Pacchiarini |
| Community Manager | Carlotta Lazzaroni |
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