GABRIELE Caeti
Executive Creative Director at DDB ITALY
MILAN, 意大利
标题Protect The Love
BriefThere are no laws in Italy that protect LGBT+ people from homophobic insults. Those entrusted to protect them do nothing but foment contempt, and all of this hate gets poured into social networks. Zurich Connect, one of Europe’s leading insurance companies, transformed this hate into support with Protect The Love. For every offensive comment found on social networks, Zurich Connect donated €1 to to projects that champion the LGBT+ community. Haters had never been so useful: the more they hated, the more they donated.
广告公司
广告战役 Protect The Love
广告主 Zurich Connect
品牌 Zurich Connect
Posted11月 2019
行业领域 网上金融服务
剧情简介 Anti-LGBT+ users are everywhere. Offline and online. To support the LGBT+ community and take a stand against the haters we just said one thing to them: thank you. During Milan Pride Week bullies and homophobes unintentionally became supporters of the cause thanks to “Protect The Love”, the first online insurance for LGBT+ Pride. During Pride Day in Milan we turned every hateful comment we intercepted on social networks into donations towards projects that support LGBT+ people. Bullies and Homophobes online have never been so useful: the more they hated, the more they donated. Online insurance is what we do best, and if the law can’t protect LGBT+ people, we can.
媒体类别 社交媒体
执行创意总监
执行创意总监
Client Creative Director
Client Creative Director
美术指导
美术指导
文案
文案
客户总监
Social Media Manager

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