Lufthansa - "The Exhibition / Unknown Places"

DDB Group Italy

DDB Group Italy Milan, 意大利

13400

标题	The Exhibition / Unknown Places
广告公司	DDB Group Italy
广告战役	Say Yes To The World
广告主	Lufthansa
品牌	Lufthansa
首次发布日期	2018 / 11
行业领域	航空公司、机场、铁路、公交、渡轮和邮轮运输
剧情简介	In Italy, fake holidays are a growing phenomenon, even if Italians dream of traveling.We showed how illusory is to think that the world is just a click away, and we did it by organizing the first fake travel exhibition in one of the sacred places for Italian art: La Triennale di Milano.A journey through 10 photographs of non-existent places, each with its own credible story.At the end of the exhibit, inside a reveal area, people discovered that all the artworks were been created digitally by an artist, mixing together real locations. On the wall, a video and a manifesto reminded everyone that there is only one way to truly discover the world: by travelling.
媒体类别	事件
长度	71 seconds
执行创意总监	Luca Cortesini
执行创意总监	GABRIELE Caeti
创意总监	Stefano Tunno
创意总监	Milton Siclari
文案	Giorgio Turco
美术指导	Giacomo Morbidi
美术指导	Silvia Plebani
Social Media Director	Nicolò Augelli
Community Manager	Ornella Messina
Head of Digital Planning	Laura Fratini
Group Operations Director	Sonia Magri