Scott Slattery
Public Relations at AMV BBDO
London, 英国
标题The Offline Playlist
广告公司
广告战役 The Offline Playlist
广告主 New Orleans Tourism Marketing Corporation
品牌 New Orleans Tourism Marketing Corporation (NOTMC)
Posted4月 2020
行业领域 目的地(国家与地点)
剧情简介 First, we created a playlist that reflected the true sound of the city, as defined by years of listener habits. Then, we performed the playlist live, from start to finish, in its original order, at the iconic Preservation Hall, for lucky fans who followed it. The result was a first-of-its-kind, star-studded concert that reimagined what it meant to make a playlist in the first place.  The lineup included Jon Batiste (Late Show with Stephen Colbert), Irma Thomas, Curren$y, Mannie Fresh, Alynda Segarra, Boyfriend, Dirty Dozen Brass Band, and other local stars who collectively make up six Grammy nominations, seven platinum albums, 23 Hot 100 singles, and more than 100 million Spotify streams. In total, the project produced a historic concert, live album, sponsored Spotify content, broadcast commercials, out of home, social and influencer content, and a full-length documentary which has embarked on an international festival tour. 
媒体类别 其他
长度
New Orleans Tourism President & CEO
New Orleans Tourism VP Marketing & Special Events
首席创意官
执行创意总监
执行创意总监
创意总监
创意总监
AssociateCopywriter
AssociateArt Director
设计师
设计师
客户总监
EVP Media
Media Supervisor
Media Manager
Strategy Director
Senior Director Influencer Marketing
PR
Manager Influencer Marketing
PR
执行制片
Business Affairs
制作
执行制片
导演
制作公司制片
DP
剪辑师
动画
Mix
着色
摄影
摄影

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