| 标题 | Panda Yeti (Film Case) |
| 广告公司 | WPP |
| 广告战役 | Panda Yeti |
| 广告主 | Fiat |
| 品牌 | Fiat Panda Cross 4x4 |
| 首次发布日期 | 2020 / 1 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 剧情简介 | No matter what the difficulties of winter, nothing can stop the Panda Cross 4x4. A mini-game based on the interaction dynamics of the Instagram Stories will show a Panda Cross 4x4 travelling along a mountain road. A series of evil snowmen will try to block its path, but thanks to its cross design and its four-wheel-drive system, Panda Cross 4x4 will be able to reach its destination. By tapping at the right time, the user will keep Panda Cross 4x4 going, till the last tap with a clip from the commercial. |
| 媒体类别 | 互动 |
| 长度 | |
| 更多信息 | https://www.instagram.com/stories/highlights/18102648691099148/ |
| 执行创意总监 | Christopher Jones |
| 执行创意总监 | Cristino Battista |
| 创意总监 | Raffaele Bisio |
| 美术指导 | Carlo Colombo |
| 文案 | Guido Pusterla |
| Animation Artist & Motion Designer | Leonardo Jona |
| Social Media & Digital PR Director | Danielantonio Di Palma |
| Social Media Manager | Maria Teresa Genovese |
| Community Manager | Sibila Vogli |
| 客户总监 | Maria Francesca Regazzola |
| Creative technologist | Matteo Ornati |