| 标题 | The Next Rembrandt |
| 广告公司 | J. Walter Thompson Amsterdam |
| 广告战役 | The Next Rembrandt |
| 广告主 | ING Group |
| 品牌 | ING Bank |
| 首次发布日期 | 2016 / 4 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | One of the most fascinating advertising projects of recent years, The Next Rembrandt was designed to draw attention to the bank ING’s support for the arts. The result was the creation of a “new” Rembrandt painting thanks to a combination of artificial intelligence and 3D printing. Over 160,000 fragments from Rembrandt’s 346 paintings were fed into the computer, while facial recognition software was used to interpret the artist’s style. The final painting looked eerily convincing. Online, people could dive deeper into the creation process, while a video sparked a conversation about data and art. |
| 媒体类别 | 互动 |
| 长度 | |
| 更多信息 | www.nextrembrandt.com |
| 制作公司 | New Amsterdam Film Company |
| ECD / Concept | Bas Korsten |
| Concept | Robert Nelk |
| Concept | Mark Peeters |
| Creative ARt | Güney Soykan |
| 文案 | Bas Korsten |
| 文案 | Kasia Haupt Canning |
| Tech Lead | Emanuel Flores |
| 设计师 | Vinesh Gayadin |
| Digital Director | Jesse Houweling |
| Strategist | Agustín Soriano |
| Developer | Morris Franken |
| Developer | Ben Haanstra |
| 3D Artist | Andre Ferwerda |
| 剪辑师 | Tim Arnold |
| PR manager | Jessica Hartley |
| Brand Manager | Elisah Boektje |
| Screen Producer | Frederique van der Hoeven |
| Screen Producer | Mariska Fransen |
| Print Producer | Chariva Geurts |
| Animations | Kreukvrij |
| Special Advisor | Jeroen van der Most |
| 导演 | Juliette Stevens |
| 执行制片 | Sander Verdonk |
| DIRECTOR SMALL AND MIDMARKET BUSINESS | Ron Augustus |
| MICROSOFT AZURE LEAD | Erik-Jan van Vuuren |
| PRODUCT MARKETING MANAGER | Niels Lohuis |
| CORPORATE COMMUNCIATION MANAGER | Yvette Lansbergen |
| Marcom Manager | Eva de Vries |
| Solution Architect | Ruben Pool |