Elvira Peltola
PR manager at RA Kombinat
Almaty, 哈萨克斯坦
标题Agreement with Mother Film Case (RU)
广告公司
广告战役 Agreement with Mother
广告主 ForteBank
品牌 ForteBank
首次发布日期
行业领域 银行与金融服务、投资、证券服务
哲学 On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank.

By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video.
媒体类别 公关
长度
Marketing Director
剪辑师
PR manager
创意总监
文案
设计师
客户总监
客户经理

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