|标题||Agreement with Mother Film Case (RU)|
|广告战役||Agreement with Mother|
|哲学|| On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank.|
By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video.
|Marketing Director||Anton Kim|
|PR manager||Elvira Peltola|
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