Sid Nair
Creative Director at Dentsu Creative, Malaysia; Dentsu Group
Kuala Lumpur , 马来西亚
Tiger numbers in India were depleting quickly. Aircel wanted a powerful campaign to bolster their ‘Save our Tigers’ CSR campaign. Our idea was simple. Switch to e-bills to save paper and trees. A story that shows how a simple mouse changed the fate of India’s unlucky tigers.

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