Gabriela Gardini
Social Media Strategy at Wunderman Thompson
Buenos Aires, 阿根廷
标题Through Your Eyes
广告公司
广告战役 Through Your Eyes
广告主 INCUCAI
品牌 INCUCAI x Sony Music
首次发布日期
行业领域 献血、器官捐赠
哲学 To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don't aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colors and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced by those awaiting a corneal transplant and the importance of donating. Using the hashtag #XTUSOJOS, Wunderman Thompson Argentina designed and developed the project, in collaboration with Tokyyto who designed exclusive Instagram filters. This artist created the world's most used filters in social networks, and he decided to take part in the initiative so that all those who wish to support the dissemination of the message can upload their stories using these visual adaptations.
媒体类别 Music Video
长度
更多信息
Regional Chief Creative Officer
Regional Chief Creative Officer
创意总监
创意总监
文案
美术指导
设计师
Head of Production
Social Media Strategy
客户总监
客户总监
Technology Director
Technical Lead
Developer
Project Manager Lead
项目经理
Qa Team
Qa Team
Communications Director
Public Relations
Public Relations
Digital Marketing Director
Managing Director
Managing Director
PR Agency
PR Director
PR Account Director
制作公司
导演
导演
执行制片
Filter Design
Social Media Agency

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