Vincent Pedrocchi
Creative / Copywriter at Independent
Paris, 法国
标题Baby (French)
标题 (原始语言)Bébé
广告公司
广告战役 Posters - HP
广告主 Hewlett-Packard
品牌 HP
Posted4月 2010
产品 Printer
产品 (原始语言) Imprimante
行业领域 打印机与扫描仪
广告口号 (原始语言) Une qualité d'impression unique
剧情简介 Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.
哲学 The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.
问题 Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.
媒体类别 平面
执行创意总监
执行创意总监
创意总监
文案
制作公司
战略企划
客户经理
客户经理
客户经理
后期制作
摄影师
Art Buyer
广告经理
广告经理
广告经理

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