Vincent Pedrocchi
Creative / Copywriter at Independent
Paris, 法国
标题Garage
标题 (原始语言)Garage (anglais)
广告公司
广告战役 Posters - HP
广告主 Hewlett-Packard
品牌 HP
首次发布日期 2009 / 4
产品 Printer
产品 (原始语言) Imprimante
广告口号 (原始语言) Une qualité d'impression unique
剧情简介 Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.
哲学 The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.
问题 Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.
媒体类别 平面
广告经理
广告经理
广告经理
创意总监
执行创意总监
执行创意总监
文案
Art Buyer
战略企划
客户经理
客户经理
客户经理
摄影师
制作公司
后期制作

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