标题 | Garage |
标题 (原始语言) | Garage (anglais) |
广告公司 | CLM BBDO |
广告战役 | Posters - HP |
广告主 | Hewlett-Packard |
品牌 | HP |
首次发布日期 | 2009 / 4 |
产品 | Printer |
产品 (原始语言) | Imprimante |
广告口号 (原始语言) | Une qualité d'impression unique |
剧情简介 | Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike. |
哲学 | The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion. |
问题 | Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand. |
媒体类别 | 平面 |
广告经理 | Jean-Pierre LeCalvez |
广告经理 | François Martin |
广告经理 | Gavin Skillicorn |
创意总监 | Eric Pierre |
执行创意总监 | Jean-Francois Sacco |
执行创意总监 | Gilles Fichteberg |
文案 | Vincent Pedrocchi |
Art Buyer | Sylvie Etchemaité |
战略企划 | Brice Garçon |
客户经理 | Frank Bauer |
客户经理 | Nicolas FABRE |
客户经理 | Audrey Bedoucha |
摄影师 | Jean Yves Lemoigne |
制作公司 | Continental |
后期制作 | Adrien Bénard |