Laura Paikkari
Creative Director at TBWA\Helsinki
Helsinki, 芬兰
标题Fake Romani Experiment
广告公司
广告战役 Fake Romani Experiment
广告主 Diak (Diaconia University of Applied Science)
品牌 Diak
首次发布日期 2019
行业领域 高等教育及培训中心
剧情简介 The Fake Romani Experiment’s core were 52 job applications to carefully selected employers and open positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications proved the grim reality of the Finnish society: Romani are still discriminated. Everything else in the campaign was mere documentation of these applications and their sad outcome.
媒体类别 公关
长度
创意总监
创意总监
创意总监
文案
文案
设计师
制作公司
Chief Executive Officer (CEO)
首席创意官
Creative Content Strategist
Creative Content Strategist
项目经理
Insight Analyst
媒介总监
Senior Creative
Media Team
Media Team
Media Team
Media Team
Influencer
Influencer
Influencer
Influencer
摄影师
制片
广告公司制片
广告公司制片
广告公司制片
广告公司制片
广告公司制片
广告公司制片

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